We support folklore

We support the traditions that inspire us.

100% of the profit from our folklore products — Ducasse d'Ath, Binche Carnival, Doudou of Mons and more — is returned to the associations and enthusiasts who keep these traditions alive.

These folklores don't belong to us. They belong to the communities that carry them. We're proud to give back, in full and in the open.

Our method: a public register shows, for each folklore, the units sold, the revenue, the costs and the amount donated — updated regularly. The profit is calculated as revenue (Shopify) minus production costs (supplier invoice), then an annual attestation from our accountant confirms the allocation.